Project Profile
| Project Reference |
CSI(D)/2108/0395 |
| Project Title |
HKFG AW22 |
| Project Period |
01/01/2022 - 30/06/2022 |
Recipient
Organisation |
Fashion Farm Foundation Limited |
Project
Coordinator |
Kevin MA |
| Approval Date |
29/12/2021 |
Funding Amount
(HK$) |
5,856,300.00 |
| Brief description of the Project |
HKFG debuted in 2013, formerly known as Fashion Guerilla. HKFG stands for Hong Kong Fashion Guerilla. With the aim to promote Hong Kong fashion brands overseas for helping to explore the outside market and get international exposure. This project also facilitates the startups, as well as fosters a creative atmosphere within the industry. At the same time, it also promotes HK as a fashion capital in Asia. This project involves business to business (B2B) and business to consumer (B2C) elements and targeting to reach international media, customers, buyers and distributors. In the coming season, the organizer will develop and put more effort into digital marketing for use online and in social media to extend the reach of publicity efforts as well as to give continuous impetus to the Hong Kong fashion industry and economy. |
The project information is accurate as of the approval date of the project.
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