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Project Profile

Project Reference CSI(D)/2104/0381
Project Title DESIGN CENTRAL
Project Period 01/07/2021 - 31/03/2022
Recipient
Organisation
The Hong Kong Polytechnic University
Project
Coordinator
Tak Chi LEE
Approval Date 27/07/2021
Funding Amount
(HK$)
5,920,717.00
Brief description of the Project The Central Market, originally built in 1939, is undergoing revitalization and anticipated to re-open in 2021. At this historically important and most centrally located venue, The Hong Kong Polytechnic University (content curator) will join hands with Urban Renewal Authority (venue owner) and Chinachem Group (main operator) in activating the site with focus on creativity and design. PolyU School of Design will assume leading role in content provision as well as to connect, convene, and curate contributing works from our creative sector. This opening programme of the site, titled DESIGN CENTRAL, comprises 4 interrelated components, namely -OUTDOOR THEATRE & PLACEMAKING: DESIGN FOR PLANET AND PEOPLE -CENTRAL CLASSROOM: STEAM LEARNING FOR ALL -EXHIBITION OF FUTURE SYSTEMS: 20 ADVENTURES WITH DESIGN -URBAN MARKET: THE NEW CENTRAL 70 Each of the 4 components takes a different presentation form and serves a specific purpose in engaging particular target segment. Together 4 components form a holistic programme strategy, to unfold step by step from Aug 23, 2021 to mid-Jan, 2022. DESIGN CENTRAL advocates interdisciplinary, cross-sector, cross-silos, collaborate teamwork in its creation and production. PolyU SD will collaborate with a minimum of 40 organizations, 1400 students, 360 contributing creative professionals, researchers and startups. The Organizers target at a total 4,430 direct participants, as well as 171,410 exhibition and market visitors. DESIGN CENTRAL is unique in its impact along 4 dimensions. The programme 1) will be the first major showcase of HK creative industry right at the heart of Hong Kong CBD; 2) embraces not only regular supporters of the creative industry but a new and much larger body of audience; 3) opens a new door for HK creative industry to serve and interact with Central business and professional network; 4) erect ladder and provide mobility for HK university innovations and entrepreneurs to impact beyond its campus.

The project information is accurate as of the approval date of the project.

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