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Project Profile

Project Reference CSI(D)/2103/0375
Project Title HKFG Paris SS22
Project Period 01/06/2021 - 31/12/2021
Recipient
Organisation
Fashion Farm Foundation Limited
Project
Coordinator
Edith LAW
Approval Date 27/07/2021
Funding Amount
(HK$)
3,855,400.00
Brief description of the Project HKFG debuted in 2013, formerly known as Fashion Guerrilla. HKFG stands for Hong Kong Fashion Guerrilla. With the aims to promote Hong Kong fashion brands overseas for helping to explore outside market and get international exposure. This project also facilitates the startups, as well as fosters a creative atmosphere within the industry. At the same time, it also promotes HK as a fashion capital in Asia. This project is involving business to business (B2B) and business to consumer (B2C) elements and targeting to reach international media, customers, buyers and distributors. In the coming season, the organizer will inject the element of music, technology and eCommerce to develop a wide range of content for use online and in social media to extend the reach of publicity efforts as well as to give continuous impetus to the Hong Kong fashion industry and economy.

The project information is accurate as of the approval date of the project.

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