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Project Profile

Project Reference CSI/1902/0465
Project Title 7th Microfilm Production Support Scheme (Music)
Project Period 01/05/2019 - 30/04/2020
Hong Kong Association of Interactive Marketing Limited
Approval Date 14/05/2019
Funding Amount
Brief description of the Project CSI has provided funding support to HKAIM to organise a 2-tier funding and mentoring programme to nurture and promote 32 small advertising production companies/start-ups and 32 singers/music groups. The Project aims to nurture advertising production companies and directors with the skills and knowledge of advertising through the use of microfilm, to provide an opportunity for them to showcase their creativity and technical capabilities, as well as to create exposures for the singers/music groups. The Project comprises the following activities: A project briefing cum seminar A kick-off ceremony cum press event Tutorial and training programme Promotion campaign of produced microfilms, including a premiere cum networking event, exhibition in FILMART 2020, as well as TV, social media and mobile promotion "Most Popular Microfilm - by Public Vote" Contest

The project information is accurate as of the approval date of the project.

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